Diets are bad. Here’s why.

If you have already checked out Eatiful you’ll know you no longer need a diet to lose weight. However, this idea goes against most accepted wisdom on weight. Indeed, if you’ve ever tried to lose weight, you’ve probably been told, even by the professionals, that you need to follow a diet, or track calories, or cut entire food groups like carbs, or stick to strict portion sizes.

At Eatiful though, we believe weight loss isn’t about what you eat. Rather, it’s about how you eat. No restrictions. No counting. No “off-limits” foods. Just simple, sustainable changes that actually work.

The Problems with Diets

Diets might help you lose weight temporarily, but research shows most people regain the weight once they stop. Indeed our own research surveying people who would like to lose weight showed that 82% of people put weight back on after stopping a diet. Because diets are unpleasant and unsustainable.

Diets don’t fix the underlying problem, they only offer a temporary restriction in the food we eat. If we are on a diet, we can restrict the amount of food we eat for a time - until, that is, it becomes too unpleasant.

Many people who put weight on by overeating, do so not because they don’t know what healthy food is, but because of habits and behaviours deeply rooted in psychology:

❌ Eating too fast and missing fullness cues.

❌ Eating everything on the plate out of habit.

❌ Eating when stressed, bored, or emotional.

❌ Feeling deprived and then overindulging later.

Diets can never fix these things.

At Eatiful, we focus on changing eating habits in a way that’s easy, enjoyable, and effective. Eatiful users eat slowly, listen to their bodies, break free from emotional eating and enjoy food again. Diets rely on willpower, and that’s why they fail. Eatiful works because it’s built around real-life behavior change. It’s not about saying no to food—it’s about saying yes to eating in a way that feels good.

💛 With Eatiful, eat well, feel good, and be free.