Eatiful research surveying people who would like to lose weight showed that 82% of people put weight back on after stopping a diet. Diets are unpleasant and unsustainable. We take a look at why.

Where did the “95% Dieters Regain the Weight” stat come from?
This widely quoted figure is based on a 1959 study of just 100 people on a restrictive diet and yet this is the stat we see so often.

Let’s explore what qualifies someone to give weight loss advice. I don’t believe it’s just about qualifications, credentials, or scientific theory. Personal experience matters more than we give it credit for. In fact, I think it’s paramount.

Eatiful for iPhone is now available in Australia, Canada, India, New Zealand, United Kingdom and United States. So if you'd like to try mindful eating for enjoyable weight loss - download the app today.

Applications are now open for our Mindful Eating study in conjunction with Liverpool John Moores University. Join the 12 week study, eat mindfully and help us transform how we think about weight loss and obesity care.

Many of us have good intentions, yet most give up their New Year’s Resolutions by January 17th. By then, they’re fed up of the January blues and found restrictive diets too hard. Most people find weight loss hard, yet so many of us embark on a weight loss program in January. So why is losing weight in January so difficult?

Every year, 27% of British adults make New Year’s resolutions. 60% aim to improve their health, lose weight, or eat more healthily. Sadly though, 62% of people make the same weight loss resolution every year, clearly showing that these resolutions don’t work. Worse still, 47% of those who want to lose weight believe they’ll regain it, even before they’ve started!

The Eatiful iOS app is now live in the App Store in a huge step forward in our mission to help people discover their eating style, build mindful eating habits, transform their relationship with food and lose weight in a healthy way.

Most weight-loss methods focus on what you eat. Eatiful focuses on how you eat. Our approach is rooted in mindfulness, self-reflection, and creating sustainable habits—no calorie counting, no restrictive diets, just a better way to eat.

Interoception is the body’s ability to sense its internal cues, such as hunger and fullness, and plays a huge part in enabling the Eatiful Satiety Loop - the process by which you can feel more satisfied and enjoy food more when you’re eating the right amount of food for your body. It’s possible to feel greater satiety when you eat less, if you eat it slowly and enjoyably, and by eating in this way, you can actively choose to eat less food - and feel great about it.

Eatiful is working with Liverpool John Moores University to conduct an observational study into mindful eating. We'd love for you to take part. To hear more about the 12 week study, what it entails and what it could do for you, join our waitlist and we'll be in touch soon.

The portion you’ve been served is highly unlikely to be the right amount of food for your body, right here, right now. Why? Because a standard portion is a standard, generic portion, that is unlikely to be right for you. You’re unique, your body is unique and what you need today is very specific.

The main goal of mindful eating is to develop a deeper understanding of your relationship with food and eating and to learn to enjoy eating more. For those of us who may occasionally overeat, mindful eating can be incredibly helpful in helping us to learn to eat just the right amount of food for our bodies.