Lose weight without diets, medication, or resolutions.
Have you made a New Year’s Resolution? And are you still keeping it? It may only be early January, but for many, those well-intentioned resolutions have already been broken or forgotten. If you’re feeling overwhelmed by unachievable goals, don’t worry; Eatiful is here to help you ditch those resolutions and embrace a much more sustainable, enjoyable approach to weight loss.
The New Year’s Resolution Trap
Every year, 27% of British adults—that’s 14.3 million people—make New Year’s resolutions. Of those, 60% aim to improve their health, lose weight, or eat more healthily. That’s a lot of people with big ambitions, but unfortunately, the numbers tell a different story: 62% of people make the same weight loss resolution every year—clearly showing that these resolutions don’t work. Worse still, 47% of those who want to lose weight believe they’ll regain it, even before they’ve started!
Why Are Resolutions So Hard to Keep?
Resolutions often fail because they set us up for disappointment. Here are the top three reasons why:
1. Resolutions are Unrealistic
Many resolutions involve drastic changes like completely cutting out certain foods or sticking to a punishing exercise regime. The ask is simply too big.
2. Resolutions are Unpleasant
Resolutions can feel like punishment for what we didn’t achieve last year. They’re often driven by guilt, shame, or societal expectations rather than genuine self-love or desire for positive change.
3. Resolutions are Unsupported
Resolutions often aim for a result (lose 20 pounds) without addressing the behaviors that lead to that result. Many embark without proper guidance on how to reach their goal. People simply don’t have the support.
The weight loss resolutions we make are often built on outdated beliefs including:
• You need to avoid the foods you love.
• You have to eat foods you dislike.
• You must overhaul your entire lifestyle to see results.
No wonder most New Year’s Resolutions fail by January 17th.
How Can Eatiful Help?
At Eatiful, we believe it’s time to throw out the old rulebook on weight loss. We challenge the myths that weight loss is hard, unpleasant, or requires willpower.
Here’s how Eatiful works:
We don’t tell you what to eat—instead, we help you understand how to eat in a way that nurtures your body and mind.
We help you explore your eating psychology—what drives you to eat and whether it’s true physical hunger or something else.
We teach you mindful eating tactics to enjoy your food more and feel truly satisfied, without overeating.
We help you slow down so you can hear your body’s fullness cues and stop eating when you’re satisfied—not stuffed.
We bust the myths around “clean plates” and portion sizes, showing you how to eat the right amount for your body.
With Eatiful, there’s no calorie counting, no rigid portion sizes, and no one-size-fits-all approach. Everyone’s body is different, and our method helps you tune into what works best for you.
Why Choose Eatiful?
Diets Are About Restriction. Eatiful Is About You.
Diets focus on cutting foods out, while Eatiful focuses on helping you find joy in eating.
No Willpower Needed! - You won’t need a resolution to eat mindfully with Eatiful—it’s a way of eating you’ll enjoy.
Transformational Results - By eating mindfully, you’ll not only feel better but also experience transformational effects on your body.
Ready to Try Eatiful?
With Eatiful, you don’t need to rely on resolutions or sheer willpower to lose weight. Our method is sustainable, enjoyable, and effective—helping you build lifelong habits, not temporary fixes.
Download the Eatiful iPhone app today or join our 7-day mindful eating online course and give up making and breaking New Year’s Resolutions for good.
This year, don’t resolve—rethink how you eat with Eatiful.
